Episode 26

Why Most Businesses Fail at Marketing—and How to Fix It

This episode of Black Men Sundays is a no-nonsense marketing masterclass with John Dwyer (JD), founder of the Institute of WOW and the strategist behind campaigns for Michael Jordan, Disney, KFC, Warner Bros., and Jerry Seinfeld.

JD breaks down why most businesses fail at marketing, why discounting is a losing game, and how direct-response and incentive-based strategies can generate massive, immediate demand. From global campaigns to simple ideas that produce avalanche-level leads, this conversation is a blueprint for entrepreneurs who want customers now—not excuses.

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About the Podcast

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Black Men Sundays
This podcast offers professional techniques for building generational wealth and general finance tips aided by weekly guest speakers who are professionals in finance.

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About your host

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Corie Murray

Emmy Award Winning News Photojournalist of over 20 years that has covered major trials, hurricanes, and all major news stories happening around the United States and Central Florida. A native of Brooklyn, NYC and educated in Newport News and Hampton, Virginia. Graduate of the FAMU School of Journalism with emphasis on the science of Broadcast Journalism. Interests include buying stocks to increase portfolio, property ownership, and learning to be more financially sound, and is an avid investor in African American businesses.

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